Virtual Assistance Link Building Virtual AssistantsArchives for admin

Link Building Virtual Assistants: The Engineers of Your SEO Campaign

March 25, 2011 By admin
8iSa5WEBVYCMvDFRhXNeqToUS0PhL1dsw6eepd-l5_8keGJDfC5zyaZRqrhExE5FSYfCi_vXJtcIFQNHozUxbcIR4yXAmvWXm6yPHhooPwPgDJYXOQ

link buildingEvery time you hear the word “link”, what comes to mind? Probably you think about bridges which are used to connect one location to another and ease up traveling through land. This concept is also applied when traveling through the Internet; and just like there are engineers for bridges, we have link building virtual assistants for your SEO campaign.

Bridges and Links

People don’t just build bridges. It requires time, skills and analysis to make sure that bridges are strong and reliable enough to carry on their purpose to connect people and ease transportation.

This same concept is also highlighted in link building processes. Link building is a practice of getting other websites to link to yours so that your site can be better indexed in major search engines, including Google and Yahoo. Building links boosts the visibility of your website.

You should however take note that you don’t just randomly create links here and there. It’s about making the right and relevant connections to enhance your site just like building a strong and reliable bridge.

Relevant links attract relevant attention

Thousands of vehicles pass through bridges every day. If the number of vehicles can also be translated to the number of your site visitors, it will surely be a huge lift. Good thing is, you have the chance to attract more attention labeled as “relevant traffic” and be visible through link building. For you to achieve this, the links you build should be relevant. Such links should belong to a site which is rich in content, valid, and should be in the same theme of websites as yours. It should be related to your website, to garner a bigger impact and be given more weight by search engines.

Link Builders are Engineers

Just like building bridges, building links needs continuous monitoring and is a time-consuming process which requires your constant attention. You would want of course to make the most of your time and be more productive. Due to the pressure of increasing the quantity of backlinks, you might be tempted to use dishonest techniques like cloaking, redirecting and adding hidden content in to the web pages.

You should keep in mind however that search engines prefer quality links rather than the quantity.  In such case, you don’t need to worry because you can always tap the services of a link building virtual assistant to handle this tedious job.

Just like a skilled engineer, your virtual assistant (VA) will continuously check and monitor to ensure that everything is addressed.

Your VA will take care of the following areas of concern.

    Outsource Link Building 

  • Directory Submission
  • Search Engine Submission
  • Article Submission
  • Video submission
  • Forum posting
  • Signature Linking
  • Emailing bloggers
  • Link trading
  • Banner trading

This list hints that it takes a lot of time for all of these things to be accomplished. The task doesn’t end there. In each and every process, quality and relevance should be taken into consideration. If all of these areas will be handled with utmost consideration to quality and relevancy, you are surely heading to achieve great rankings. By tapping the service of an SEO virtual assistant, all of these will be taken care of.

If you want to ease up transportation, don’t just build bridges; build high quality bridges. If you want to attract relevant traffic, don’t just build links; build relevant links.

Filed Under: Link Building VA

Optimize Your Website By Creating Relevant and Effective Anchor Text

February 21, 2011 By admin
img4_100px

llink buildingA successful optimization of a website is guaranteed with proper formulation of anchor texts. This is just one of the many and important tips essential to effective link building. Websites are scrambling for the number one spot on search engines and the competition is fierce. As a link builder, you must keep these tips in mind in order to stay one step ahead of the competition and snag that elusive top position for their sites.

Proper formulation of the words contained in a certain anchor text would provide for a higher PageRank and relevance in search engine result listings, but the trade involved in link text is more than just keyword research. There are few realities in the virtual domain that you should understand to come up with the best link building bargain you possibly can.

Here are some link building tips on creating an effective anchor text. These are basic guidelines towards achieving the closest and most relevant text that would boost a page’s ranking effectively.

Research keyword/phrase.

This is actually the most basic guideline of all. You must dig a little bit deeper to create exact keywords and key phrases. One relative search could boast a hefty sum of keyword ranges that have been taken into context. This is such a big pool of words to decipher in order to have the best formulation that would initiate a higher search result listing.

Use the keywords as links.

One of the more important link building tips is to create links for keywords that have been selected as anchor text. Linking out the specific keywords can consume a great deal of time but it would pave the way for a better search results turn-out. Furthermore, you must consider linking the said keywords to the more credible sites. Webpages with higher PageRank can benefit link builders more as search engines give more regard to these websites, thus giving your anchor text more weight.

Don’t focus on a single keyword.

To reach out to a variety of users, you must also have to venture out into the bigger scale of things. A bigger scale would mean a more generalized action regarding your set of keywords and key phrases. You’re dealing with optimization, so you should avoid getting stuck with a single general search keyword as this would present limited results. For example, if the key word is “virtual assistant”, it can also be expanded into “virtual research assistant,”, “virtual administrative assistant,” “new virtual assistant checklist,” and so on. You are assured of gathering more searches and online users if you tweak the word searches, open them up to all possible ranges, and link them to sites which are more relevant.
link building packages

Be honest with anchor text.

One pet peeve of most people who surf the web is clicking on a hyperlinked word/phrase and be presented with a different site which is not relevant to the particular text. It is always best to be upfront and honest with what an anchor text is saying. Link out to relevant sites to deliver valuable and credible content while keeping the attention of your online guest at the same time. An anchor text serves as a tag line towards presenting a site and entices the web populace into opening it. It is a great tool to not only rocket your way up to the search engine result listings, but also to develop dynamic and holistic link building actions.

Having trouble with creating effective anchor texts for your website? Take a look at our link building service and let’s help you with this important aspect of link building.

Filed Under: Link Building Strategy

How To Gain More Backlinks By Being A Good Content Provider

February 21, 2011 By admin
img5_100px

Content is king! It is truly the motivating reason that one would link to you. Although the abracadabra of backlinks, it is not an easy thing to do. If you provide informative content on a certain topic then it will be easier for you to get linked by other webmasters. Why would they even link to you anyway if you are not helping them?

It’s not purely a giveaway when a school will be listing you as a resource without giving their students possible information about a topic on your website. You can’t be a guest author in a blog when you do not write something for them. You can’t be listed in an article directory when you submit a senseless unrelated article. You can’t have fans on Facebook if you are not entertaining them. This is how it works. You have to be “helpful” in the literal sense to be up in search engine rankings.

Backlinks via “Contentributions”

We also want to get listed in the sites which are up in the Google search rankings but most do not have a link placement page. Luckily, most have pages in their site wherein you could contribute, such as e-zines, blogs or content libraries. Those are portions where you can write for them depending on their audience. In about a length of 300-500 words, write a topic of interest and don’t forget to include your resource box containing your website link. You are actually giving them more than just a request for linking.

What Makes Successful Content

Here are some guidelines on how you can have a successful content contributor:

  1. Before you start thinking of a topic or write for them, go over their content and subscribe. This will enable you to familiarize with the type of content they give out to their readers and filter through the topics they already have and they don’t.
  2. Avoid advertising too much within your article.
  3. You have the resource box for your marketing and always, always include your website URL.

Remember you must act knowledgeable in the topic you are writing about. Even if you have a weak brand online or just a start-up, one way to invest is not in your brand, but in your content. Someone reading your content would think of going in your own site because deep inside, that person knows your content is great and expects the same in your website. This is what you should focus on.

To become the king of gaining backlinks, you have to exert exemplary effort in developing good content. Content generation for your website sounds a bit demanding of time and energy. If you need help with this, hire a content writer who will help improve your website by adding valuable and useful information.

Filed Under: Link Building Strategy

3 Reasons Why You Should Look at Your Competitor’s Backlinks and Use Them to Your Advantage

February 21, 2011 By admin
thumbnails1

virtual assistantWhy are my competitors on top of the search engine rankings? What do they have that I don’t? If you need an answer to those questions, looking into your competitor’s backlink profile is a good way to start off your link building campaign. It sounds a bit sneaky, but that is how competition works.

Let us try to further explore this back link building process and understand why it is important to look into the back links of the major players in your industry. “Backlinks” are incoming links to a particular website or webpage. On the other hand, “Backlinking,” — which can be done in a number of ways — is looking through these said incoming links. There are available tools that would help you figure inbound links fast. Some of the more popular ones are Yahoo’s Site Explorer, SEOBook, Open Site Explorer, and Majestic SEO. With the aid of these tools you can now be able to identify who is linking to a page, determine anchor text used and point out URLs they are linked into.

This kind of approach would generate three major reasons in context:

  • You can reach out to the online populace linked to your competition and make them link to you as well.
  • You can learn the kind of sites which are likely linked to the sites similar to yours.
  • You can develop content that can make use of each of the backlinks you have.

You see this is more than just knowing the fact that back links can help increase rank and streamed traffic. This is about learning and understanding who your competitors are linking to and why.

  1. Connect to Sites Linking to your Competitor

    Before you initiate a contact with the sites that link to your competition, make sure they are not strongly affiliated or owned by the competitor. If you see the page containing the links is appropriate for your site, email them. This is beneficial for you because of the links readily found in your competitor’s profile.

    Although useful, this should be just a part of your whole link building strategy. Contacting all of your competitor’s back links may not all the time result to a hundred percent response. Nevertheless, this is a good start and may lead to reason number two.

  2. Determine the Kind of Sites for Possible Backlinks

    linksWhen you are not sure where to start, worry no more! You have found yourself the best ideas where the links can be found. What’s amusing too is you may discover that your competitor may have differences. A case would be when looking at your competitor’s back links; they have utilized certain government sites unlike you who didn’t know they such exist.

    Have a look at the pages linked to your competition and analyze how those pages apply to your competitor’s links. See the anchor text and the text around the link on the page to know the essential keywords that make the link valued.

    If your competitor has three “.gov” links, you might search and compile a list of those kinds of links twice as much. If your competition is linked to ten university sites then go for a hundred. Well, not really that exact number. Just to emphasize how it is advantageous for you to be ahead on those valuable links. This way, you can surpass the competition in that area.

  3. Become Content-wise

    Take note of what the host sites are linked into and where the said links are pointing. When the links pertain to a certain press release:

    • How did the competitor generate their press release? Can you come up with the same event announcements and notifications through the same channels?
    • To be able to locate hosting for content, you can run a snippet in the competitor’s press release. Run this from the opening paragraph of the release statement.

      • Are the links connected to relevant content? If the answer is yes,

    • What does the article talk about?
    • How are they able to optimize it? Is it through press release or blog posting?
    • What is the social media tool used in presenting the article?

These kinds of questions are your basis towards finding outlets that would host your content pieces. Delve into writing your most catchy and relevant content so you will be able to promote to the same sources.

In the busy highway of online traffic, it won’t be that easy figuring what’s valuable and what should be left to rot. You may encounter tons of links that are connected to high-ranked competition. They may have bought the links themselves but would these also be feasible in your own terms? There is no definite answer, unfortunately. One thing is for sure though; back linking your competitors is a very advantageous effort to your link building campaign.

Link building, like any other web-based task, is not a general thing to be considered as a whole. What you have to do is search out for quality link building tips and establish a stable formula towards achieving better link building growth for your site. These days, there are a lot of link building virtual assistants based in countries like the Philippines and India who help website owners increase their ranking in search engines. Hire your own link builder now!

Filed Under: Link Building

How to Create Website Content That Attracts More Links Than You Can Imagine

February 21, 2011 By admin
Attract More Visitors

link buildingThese days, your online presence very much depends on your position in search engine results pages (SERP’s). The higher you get on top of the SERP’s, the greater chances online users will visit your page. Your link building campaigns will serve as the platform for your SEO campaign. Having significant knowledge on one-way link building, link design and all of the other link building efforts would define your status in the search engine index.

One of the valuable elements of your link building venture is the quality content that you can generate to provide for a linkable online image. Quality content would pave a way for a high linking response thus, boosting your site to gain a more credible reputation in the virtual trade. It will make your site stand out and attract more relevant links that you’ve been hoping for. In order to achieve all these, you have to morph your content research process into a more holistic approach that would provide you with highly-linkable content.

  1. Search relevant keywords

    2. This is all about identifying the most valuable and related keywords to your own site. Such keywords should have received heightened attention and hype to which you can associate a stable groundwork of links. Google trends or Hostname Occurrence Counter Tool can be of great help for you to figure the trendiest and most prominent resources all for the benefit of your website.

  2. Refine your keyword

    3. After seeing the results from the search tool you have used, it’s time to narrow down your list according to relevance and credibility of searched resources. Proper analysis of the listed resources will present you with a whole lot of options mostly related to your own webpage. You may tweak, revise or modify any keyword to better associate it to the nature of your site.

  3. Search for content idea

    4. Once you’re done narrowing down your keyword lists, you may search through some social networking sites like Twitter or Facebook to see what your target market is talking about and make this as the basis for your content idea. The key is being able to absorb what is trending and what would generate the most responses. Pick out content ideas in relation to the target keywords you have narrowed down in your list. This presents a relative demand from online users that you should take advantage of to further increase your site’s worth.

  4. Strengthen your content

    5. This is where the actual content writing process begins. Be sure to incorporate the target keywords you have identified and the trending topics you have found through your searches on random social networking sites. Structure your contents’ body in a way that it would provide a concise step-by-step process for the readers to follow. Take into account the benefits of an informative site delivering facts needed by the online populace without compromising your own optimization target.

  5. Specify your content distribution

    6. link building pricesIt is best to lay out a concrete vision for your content distribution. Try to be specific on how you would disseminate the content you have created. Here enters the more technical side of link building service, and with that said, you always have to be specific when linking out as this would be relative to the distribution extent of your content and the site as well.

    Content is the lifeline of every site. If your content stands out, your site will become a link magnet. There are other link building strategies that would further enhance and tackle more detailed SEO efforts all for generating better results in the rankings. Every search engine optimization endeavor done with the knack to create credible and comprehensive content coupled with helpful, reliable resources and tools would yield better end-products in your online campaign.

    Go over your site’s content now and check out if it works in the context of SEO. If it does, go further with the other link building strategies that would increase your site’s rank. Otherwise, look for a link building virtual assistant who knows exactly what your website needs!

Filed Under: Link Building VA

.edu Link Building: The Most Potent Strategy You Can Use to Make Google Love Your Website

February 21, 2011 By admin
edu_thumb

It is always imperative in link building to connect with the most credible websites. These sites would not only provide relevant and valuable linkage but also give you a good edge in achieving a higher page ranking. If you try to think of it, there’s an array of relevant links to your website available. However, relevance and reliability don’t always go together. Some sites may be relevant but do not contain valuable information that can back your own site up. This leads every link builder to a definitive action – to determine relevant as well as reliable sources that would provide the best optimizing results for your site in the end.

Google is one of the prominent search engines link builders try to capture. In line with Google’s mission of organizing the world‘s information and making it universally accessible and useful, as a link builder, it should always be a part of your SEO campaign to ensure that the resources you use in your site are credible and relevant for it to be useful.

One of the basic ways to determine a site’s credibility is looking through its backlinks. You may find domains that end in .gov, .us (or any state abbreviation), .org, and .edu – links that provide credibility to the very sense of the word. Let’s tackle the “.edu” domains specifically and look into how credible they are. Here are some factors regarding .edu link building you need to pay attention to so that Google will love your website.

What’s good about .edu sites?

It is our basic concern to link our page to sites reliable and relevant enough to improve our search engine results ranking. Sites with .edu domains are pages that cater only to authentic facts and proven information. These sites are owned by educational/learning institutions and generally present a credible reputation that upholds the learning and academic progress of their students.

In this context, they are bent to provide absolute facts and resources that would be beneficial to every site visitor. Useless information has no room on the site as this would tarnish their image as a learning resource. Furthermore, they have the most holistic resources that would provide the best help to every student/searcher’s inquiry. Search engines, therefore, give them more weight, and getting this kind of link means having enormous increases in traffic over a period of time compared to normal links.

What’s bad about .edu links?

Because sites with .edu domain are a reliable source of information, you may sometimes tend to be overly eager to link out. Too clouded with their reputation, you failed to consider all the other aspects of good link building measures. Linking to these domains can be bad if link builders are careless to attend to some details.

Yes, the domain is good, no question about that. What would be a relative issue is linking to the said site without weighing if it’s relevant to your own or not. It’s like owning a website about basement dehumidifiers that links to an art school. You got a link but it may not be helpful at all. Moreover, there are sites with this domain that do not have an updated publishing. You should consider that link building is all about trending. You have to delve into what is new and what people are talking about. A stagnant website cannot do much for your site’s benefit. As much as they are reliable sources of information, there are still queries that they’d fail to answer. If it leaves you hanging with questions after reading the site’s content, then take it as your cue that this page may not be that reliable as you may think.

What’s Ugly About .edu Sites?

The reliability of .edu domains goes both ways. In the competitive league of online campaign, everyone is trying to knock each other, especially if you are a direct competition. Some website link building services can go to great extent just to come up with the most reliable linkage and catapult their sites on top of the search engine listing. Unorthodox approaches to boost link building efforts is the trade of the pack. And, the .edu domains are always the downright target.

Why? With the kind of reputation tucked under its belt, there is little probability of a mistake or a resource fallacy. Some resort to buying these links just to associate it to their own page. This is the easy way out of gaining a trustworthy content plus edging out the competition. But, with the advent of advanced search engine algorithms, it is always easy to sort out the rotten ones. That’s the wonder of SEO.

It is rather tasking to lay out an effective link building action, but reliable domains such as .edu will be of great help for you to achieve higher page rankings. You just need to analyze the pros and cons for you to score high. Using .edu will go a long way, that is if you use it effectively. By doing it the right way, there’s a huge chance that Google will take notice and eventually love your website.

Need help with it? Hire a link builder who can help you find .edu sites that are highly relevant and reliable to your website!

Filed Under: Link Building Strategy

8 Ways Spying On Your Competitor’s Backlinks Can Help Increase Your Search Engine Ranking

February 21, 2011 By admin
backlinks

Link builderAre you fond of watching CSI or do you have that “detective feel” in analyzing things happening around you?

Being inquisitive will surely go a long way when applied to your business. Studying your competitors will give meaningful insights you can use for SWOT analysis to improve your business. You don’t need any special detective training to acquire such skill. You just have to know back link building basics and use them wisely.

The most common reason why people look into their competition’s backlinks is to identify potential link targets for their own site. Several bits of strategically useful information can be acquired from backlink analysis which will let you know your competitors better. As a matter of fact, insights about your competitor from studying backlinks are of equal value or even greater than merely finding link targets to improve your search rank.

Here are eight crucial points you can learn about your competitors just by studying their backlinks and how you can use such information for your own cause:

  1. What are the academic institutions they link out to?

    Backlink URLs based at university career services departments often mean that the company is eyeing that particular campus as a recruitment base. Paying attention to those job pages will give you an idea on what your competitors are looking for. This will help you with your own recruiting practices to gather the most competent candidates.

  2. What activities and gimmicks do they conduct?

    Sponsoring participants for certain contests (say someone from a school’s engineering department for engineering related contests) are among the strategies used by other companies to improve their visibility and their popularity. Studying backlinks will give you a picture of how these companies integrate activities for their betterment.

  3. What coupon sites do they use for their promos?

    When a competitor’s site shows so many backlinks from coupon sites, it means that the said competitor is using these commercial samples as part of their online marketing strategy. Check those links and try to see if a coupon strategy will work for your own advantage.

  4. Are they involved in trade shows?

    If you come across an old trade showing website that is still linking to a competitor’s site, the most probable reason behind this might be because that competitor was a sponsor of that trade show. If the trade show still exists, you can use the information you have to check whether it will be beneficial for you to follow suit and participate in the event.

  5. Do they pay blogs to review their product?

    When you’re able to visit 12 different blogs all reviewing the same product or web site, possibility is that company is paying for product reviews. Weigh your options and assets if paid blog posts will strengthen your site and your business image as a whole.

  6. Do they do social media spamming?

    Have you seen backlinks coming from 57 different URLs for one competitor’s site alone? Low and behold, you just have encountered a social media spammer. In the long run, spamming won’t get you anywhere. The thing is you might earn that description unintentionally. What you may consider as an innocent venture might be viewed very differently by people you were trying to reach through social media platforms. So better be careful with all your social media dealings.

  7. Do they have blogrolls?

    Multiple links from the same domain often creates a blogroll. This is just normal but if one specific competitor is showing up thirty different blogs’ blogrolls and no other competitors are, more likely, this was negotiated or manipulated.

  8. Are they hiring an SEO service firm aid?

    How will you know when a site has never hired an SEO firm?There are several signs. The absence of backlinks from any of the hundreds of no-name directories, no press release based backlink URLs are just few signs that would tell you a certain SEO firm is not manning a website. Nowadays, however, finding such kind of websites is a rarity.

Who would have thought that you would learn a lot of things from practices used in back link building? Competitive intelligence presents a list of options you can apply to improve your own business, based on practices proven effective by other companies, while staying away from ineffectual acts.

Want to act like a CSI agent? Start it by studying backlinks. Or better yet, hire a link builder who can help increase your search engine ranking by spying on your competitor’s backlinks!

Filed Under: Link Building

Solutions To Problems: The Best Thing Your Site Should Have to Attract More Links

February 21, 2011 By admin
Attract More Links

link buildingYour site is your premiere venue to reach out to the whole web domain. This can provide for a stable platform to gather your target market to come and take a look at what you have to offer. But, this is a vague picture to measure a site’s worth and value. In order to gain credibility in the web market, your site should have to be backed up by credible resources and references as well. One good way to achieve all these is through link building. But, here now comes challenge: how can you put together a batch of valuable links in the process?

The Essence of the Internet

The web was basically created for the flow of information to flourish. Before any dot com even existed, people were already looking for ways on how to find and connect related information. Nowadays, the web has grown leaps and bounds as it offers different kinds of information to the public. This makes it more accessible and useful for every online users benefit. As a marketer, the power of words is your saving grace that would help you shape your business in the best way possible.

How Links Help

The web has been the most feasible vehicle for marketing. It generates tons of data every day and makes information readily available. This allows for easy access to find and search for things. As a marketer you should be aware of how you can use this Internet reach to your own advantage. Considering the magnitude of help the web can provide every Internet user, it is almost an assurance that you will get the best yields from all of your marketing efforts.

One aspect that you should consider is overcoming the challenge posed by competitors to get ahead of the game. An effective way to standout is to gain influence — instill in people’s mind that you are worthy of getting their attention. Link building is a potent mechanism to spread your influence to people. Websites linking to your own site serve as free advertising. In a way, they promote your site without the hassle of payment. The more links you get, the greater the chance that your page will have higher search rankings and better visibility.

How will you attract links? Simple. Deliver information and provide solutions!

Why Information Counts

People want information, provide it! And what will you get from this? Trust! When you earn people’s trust, you will gain popularity and you’ll eventually be sought after because you bear the authority to provide meaningful information – information that answers their questions or solves their problems. The hard part is coming up with an answer to these questions, “Are you worthy enough to gain their trust?” and “How would you gain their trust?”

Content is the Key

link building servicesThe answer to these questions is related to how you provide relevant information. But, credibility is more than just relevant content. You first have to attract web visitors for them to get access to your information. One good way of attracting is to create a site template/design that would grab their attention at first instance. Take note, however, that your site should be comprehensive and holistic. If you’re only focused on your site’s design and selling your products, chances are you won’t be deemed relevant enough to garner links. You would be stuck as a likable page but with no significant content and influence.

Things will be way different if aside from promoting your products, you also fuse informative, entertaining, relevant thoughts and information. Add a blog to your site and post recent updates about your business. Or a forum page where your site visitors can interact, ask questions and get answers. And if you have more time, create a Wiki page or an FAQ page that gives answers to your target market’s problems.

If your site were nothing more than an online store, why would anyone link to it? But if along with your products you maintain a database of information that tackles significant topics in context with your site, you’ll be amazed at how much impact it brings. Chances are, your site will be cited by many interested online visitors and a list of handpicked credible pages would likely link to your site.

This is how having a link-worthy website contributes to the success of your business. It is therefore imperative that you fill your site with relevant information. Look for a link building virtual assistant specializing in content creation. They can help you with that!

Remember, content gets linked. Your products alone don’t.

Filed Under: Link Building VA

Beware of Reciprocal Linking! – Top 4 Reasons Why it Can Make or Break You

February 21, 2011 By admin
img3_100px

Reciprocity is about mutual exchange. It’s about giving what is due and receiving what you deserve in return. This is the very essence used in reciprocal link building. As a web marketer, it is given that you have a clear understanding about how powerful links are. The more web sites link to your site, the higher page ranking you will have from search engines. Links can bring traffic and increase your site’s visibility. Being familiar with how you can utilize these links is an ideal way of promoting your business without spending much.

What happened to reciprocal linking

Before page ranking toolbar became a household term, web marketers learned that inbound links (IBLs) could help their search rank and they used these links in a careful way. But when the idea that the “more links you have, the greater page ranking you will get,” became the common notion, people became blinded and started swapping links with everyone else as if there was no tomorrow. They don’t really care about the other parties’ nature of business as long as they can exchange links. Sites selling boats linked with a dentists’ website, a wedding planners’ site is linked to an accountants’ site, and many other odd connections all in the name of improved rankings. Proper reciprocal linking suddenly was out of the picture.

Things to ponder on.

If you think irrelevant links can truly boost your page ranking, think again. Depending on your careful and constant selection of sites to link with, they can either give value to your website or worse, devalue it.

There are a couple of things that you need to consider in your reciprocal linking effort.

  1. Look for a potential link partner who has good search engine rankings since inbound links from those kinds of sites are valuable. Page rank is your first consideration if ever you want to reciprocate. If possible, the page where your inbound links are located should have a page rank and have it as do-follow. Imagine a link partner wherein his site is below the standards for reciprocal linking while yours is way up the rankings. It looks like it’s a one-way benefit. Not for you but him.
  2. Find out the pertinence of the link partner’s site content. Search engines look at the relevance of the content of your website and the inbound links. They give more points to related websites rather than having irrelevant mutual links. Even if your partner gives you a good inbound link due to his quality website but his content is not related, it won’t give much value to your partner’s page rank.
  3. It pays to monitor your links. For instance, if your partner is doing something that would cause him to get banned or he deviously removed your site from his page, then your site will be affected. It all goes back to the fact that you have to make sure it is always reciprocal.
  4. Reciprocal linking should not be your core strategy. Unlike years ago, websites which utilized reciprocation as their core strategy were notorious in the “serps” but sadly it is not an asset anymore. Nowadays, one-way links are more powerful. But if your site does not have an assigned Google PR, it is advised to start off with mutual linking since one-way links may be difficult to acquire.

This strategy requires you to do it in a sensible way in order to achieve the necessary results. You should keep in mind that if you keep on trading links with any irrelevant site you will find, there’s a huge tendency that you will get devalued and see no progress for your SEO link building effort. Think about the long run. Think about long-term and long lasting benefits.

For more ways of getting your site to the top of the search engine results page, hire our link builders who are expertly-trained in various strategies including reciprocal linking.

Filed Under: Link Building

How to Choose a Site Directory That Will Give More Value to Your Website

February 21, 2011 By admin
More Website Value

link buildingIf you want to establish a well-reputed name on the World Wide Web, then you have to make your website valuable. There are many link building strategies that would help you create your name and begin attracting responses that you need on your online venture. One of the more viable link building options is directory submission. Generally, this is a way of getting a one-way link to be directed to your own site that would increase traffic inflow and improve your page ranking.

Directory submission is the most cost-effective measure to build links and connect to credible sources especially if you’re one with an online market to target. But, just because it ignites a rapid run towards the top of search engine results page, it doesn’t mean that you submit to every directory you come across.

That’s a big NO-NO!

As you may integrate the use of directories to your own link building strategies, it is very useful to evaluate directories and references first so as to guarantee better optimization efforts for your webpage. Here are 6 tips to help you in finding a “healthy” directory that will add value to your website:

Pay Attention to Site’s Selectivity

Quality directories are selectively permeable to links and site content. They would review valuable information and check-out distinct lapses to every resource which includes the one you submitted. The crappy ones are sorted out from that of a quality find so as not to endanger linking to possible untrustworthy pages. Selectivity will vary from site to site depending on the standards of valuable quality they provide.

Look For Specific Directories

Selectivity begets specificity. Specific directories are actually more ideal compared to general ones like Open Directory Project and Yahoo Directory. Specific directories cater and provide for an online class or category where your business fits well. For example, if you’re developing a website that serves as a social network for the wind turbine community, you may submit your website to Envirolink, a directory that provides access to thousands of online environmental resources. Then you can choose the specific category to which the nature of your website belongs. Focusing on a specific field or category defines your target and incurs relevant quality resources in the end.

Check Whether The Directory Caters to Online Users

There are certain directories that would focus on improving your ranking alone. Now, you have to be cautious in submitting to a directory of that type. Yes, they may be backed-up with a system of quality links but the trade is not about search rankings alone. You have to take note that directories should cater to users, people, and online visitors and are not limited to boosting a site only.

Give Weight To Quality Reference

High quality links from editorial authorities present more value than those SEO-based networks and affiliated links. In the case of links directed to directories — weigh quality over quantity. It is not always good to have a hefty bundle of links around. One credible link can provide better optimization outcome than all miscellaneous links combined.

Choose Trusted Domain Network

Individual domain directories are less significant to those associated with the top-guns of the virtual web arena. Noted domains with high page ranks boast of a quality reference and content best suited to your link building initiatives.

Get Rid of Bad Links

You don’t want search engines to detect that you are linked to spammy, low-quality sites, do you? Their specific page ranking algorithms could very well determine the reliability of domains you may be linked into. There are tools available that would help you see the sites that you should avoid linking.

Directory SubmissionThe factors stated above are the important aspects that you have to consider in directory submission. Being familiar with these factors will add value to your site and will eventually guide you to leave a mark and start creating a name on the web. Obviously, submitting your site to a directory isn’t enough. Further link building ventures can help you solidify your account with search engines. You may try link advertising, reviewing and commenting on blogs, or even spying on your competition’s backlinks.

If you need help with optimizing your website or searching for the best directories that hit your target niche, you can always seek the help of a link building virtual assistant who knows the ins and outs of the trade.

Filed Under: Link Building VA